The Brazilian program to convert the external debt in the mid 80’s has attracted many companies deeply interested in new investments in Brazil. Tourism played a large role, especially concerning destinations with a high potential for foreign travel, like Rio de Janeiro and São Paulo.

At this time the Brazilian economic scenario was in recession, and the currency market, as well as the rate of inflation was very instable. There was no reason to think about hotel industry investments in Brazil, as this business depends on macroeconomic stability for long-term investments.

BSH appears and grows amid this environment of deep transformation on the 2nd of January 1989. With BSH International, the Brazilian market begins to count on a company on the cutting edge whose mission it is to assist in healthy and supported market growth. BSH was born with the idea of assisting hotel investors, developers, builders and governmental authorities.

From then on, BSH has facilited several international hotel companies introduction in Brazil, such as: Sol Meliá in 1989, SuperClubs in 1998, Sonesta in 2000, Howard Johnson in 2001 and Tivoli in 2003.

In 1997, with the decisive support of SUDENE (supervision of northeast development), BSH International started developing and organizing the annual International Hotel & Resort Investment Seminar, the largest event of its kind in Latin America.

BSH was also responsible for the creation and introduction of condo-hotel and hotel asset management services in Brazil.

Moreover, BSH has been developing market trend reports, which not only publish statistical data, but also offer specific analyses and knowledge to the industry.

Maintaining commitment, dedication, professionalism and fidelity as its ideal, BSH has consolidated itself as the main Brazilian company in the hospitality planning consulting area, hotel development projects and hotel asset management.

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